We study what is coming, so you do not have to guess.
Relevance is a brand of the Institute for Decoding Innovation (IDI), with offices in Europe, the United Kingdom and the United States.
We analyse the impact of emerging technologies on markets and society.
Relevance is a brand of the Institute for Decoding Innovation (IDI), with offices in Europe, the United Kingdom and the United States. We help people, businesses and institutions understand what is coming, and give them the tools to prepare for it.
- Independent advice. We have no software to sell you
- Plain language, written for non-technical leaders
- Offices in Europe, the UK and the United States
Institute for Decoding Innovation
Europe · UK · United States, idi.international ↗
We do not sell technology.
We can help you decide, then deliver.
We have no software or platform to sell you. That independence is the whole point: it is what makes the advice genuinely yours. And once you have decided, we can stay on to help you carry it out.
No tools to sell
We have no software to sell you. So our advice is only ever about what helps you.
Your language
We speak your language. The point isn't learning AI. It's knowing what changes for your business.
A clear picture
You leave with a clear picture: your options, our recommendation, and a sensible next step.
Contained, concrete, and built around you.
Get clarity. Then decide.
A turnkey engagement: two sessions and an independent analysis. No obligation to continue. Just clarity.